Our Story Unfolds
Six years of transforming how Australians think about money, one mindset shift at a time
The Beginning
monqerilthaso started in a small Perth office when founders Nathaniel Cromwell and Marcus Vale noticed something troubling. Despite Australia's strong economy, many people struggled with basic financial confidence. Not because they lacked intelligence, but because nobody had taught them to think differently about money.
- First workshop held in a community center with 12 participants
- Developed core methodology around mindset patterns rather than traditional budgeting
- Established partnership with local credit unions for practical application
- Created foundational course materials focusing on psychological barriers to financial growth
Expansion Across Australia
By 2022, word had spread beyond Perth. We opened our Rockingham location and began offering programs across Western Australia. The response was immediate — people were hungry for an approach that addressed the emotional side of money management, not just the mathematical aspects.
- Relocated to current Rockingham headquarters on Civic Boulevard
- Launched remote learning options for rural Australian communities
- Introduced specialized programs for different life stages and circumstances
- Began research collaboration with Murdoch University's psychology department
- Reached milestone of helping over 1,000 individuals transform their money relationships
Looking Ahead
Today, we're expanding our research into how cultural background influences financial mindset development. Our next phase involves creating specialized programs that honor diverse Australian experiences while building universal money confidence skills. We're also developing advanced workshops for those ready to tackle deeper psychological patterns around wealth and success.
- Planning comprehensive program launch for September 2025
- Developing culturally-responsive approaches to financial education
- Creating advanced practitioner certification program for financial counselors
- Expanding research partnerships with Australian universities
- Building community support networks for ongoing financial mindset development
The People Behind monqerilthaso
Nathaniel Cromwell
Co-Founder & Research Director
Nathaniel brings fifteen years of experience in behavioral economics to monqerilthaso. His research focuses on how early financial experiences shape adult money decisions. Before co-founding monqerilthaso, he worked with community organizations throughout Western Australia, helping people understand the psychology behind their spending patterns.
Marcus Vale
Co-Founder & Program Development Lead
Marcus developed monqerilthaso's core curriculum after years of seeing traditional financial advice fail to create lasting change. His background in adult education and psychology informs our approach to breaking down complex financial concepts into manageable, confidence-building steps that actually stick.
What Drives Us Forward
Mindset First
We believe lasting financial change starts in your head, not your spreadsheet. Understanding why you make certain money choices is the first step toward making better ones.
No Judgment
Everyone's financial journey is different. We create safe spaces where people can explore their money relationships without shame or pressure to fit someone else's definition of success.
Practical Growth
Theory is useful, but action creates change. Our programs balance understanding with practical exercises that help you apply new insights to real financial decisions in your daily life.